The Cowboys are champions once again. Or at least the fans are.
To no one’s surprise, the Cowboys finished first in an NFL Fandom Report conducted by Emory University’s Goizueta School of Business. For the third straight year, Dallas was found to have the most loyal or “best” fans.
Following the Cowboys in the top five are the New England Patriots, Philadelphia Eagles, New York Giants and Pittsburgh Steelers. Clearly the NFC East has some strong fan bases. The Redskins are 11th on the list.
The bottom five teams are the Cincinnati Bengals, Jacksonville Jaguars, Tennessee Titans, Kansas City Chiefs and lastly the Los Angeles Rams.
The study is conducted by looking at three different criteria: Fan Equity, Social Equity and Road Equity. Factors like short-term changes in winning and losing and market size were controlled to make the study as accurate as possible.
Fan Equity measures how much fans are willing to spend on the team (from the box office to clothing). The Cowboys ranked first in this area.
Social Equity shows the amount of support that a team has on social media, such as how many followers they have on Twitter and Facebook. The Cowboys fell to third in this category behind the Patriots and Steelers.
There’s always plenty of arguments about which NFL team has the strongest fan base. Now Cowboys fans can say that they have some strong and consistent proof to back it up.